NATB Rebrands as National Association of Ticketing Professionals Amid Ticketing Industry Scrutiny

The National Association of Ticket Brokers has changed its name to the National Association of Ticketing Professionals, a move the group says better reflects its role in advocating for consumer choice, ticket transferability, transparency, and professional standards in the live event ticketing marketplace.

The Falls Church, Virginia-based trade association announced the rebrand Tuesday, positioning the new NATP identity as part of a broader effort to defend the role of independent ticketing professionals at a time when primary ticketing platforms and large-scale market consolidation remain under federal scrutiny.

Founded in 1994, the organization has long represented professional ticket sellers in the secondary market. Under its new name, NATP says it will continue to advocate for a competitive ticketing ecosystem and consumer protections, including the right of fans to transfer, resell, or give away tickets they have purchased.

“For decades, independent professionals have provided the competition necessary to keep the ticketing market functional,” the association said in its announcement. NATP described its members as a “vital alternative” to dominant primary-market providers, arguing that a robust secondary market helps preserve consumer access and choice.

Gary Adler, executive director of NATP, said the organization’s new name is intended to make its mission clearer.

“The industry has reached a breaking point, and the fan is the one paying the price,” Adler said. “Under our new name, we are making our mission clear: we are the consumer’s last line of defense against ticketing monopolies. Our job is to ensure the market remains open, accessible, and ethical so fans can attend the live experiences that turn into lifetime memories.”

NATP said its advocacy will focus on three core pillars: transferability, transparency, and accessibility.

On transferability, the association maintains that tickets should be treated as personal property, giving buyers the ability to use, sell, or give away their tickets without restrictions imposed by venues or primary ticketing platforms.

On transparency, NATP said it supports “all-in” pricing and disclosure of ticket “holdbacks,” a practice in which venues, promoters, teams, or artists withhold a portion of tickets from the initial public on-sale. The association argues that undisclosed holdbacks can mislead consumers about true ticket availability and contribute to inflated demand.

On accessibility, NATP said independent ticketing professionals help ensure fans have options beyond a single provider, particularly when primary-market inventory is limited, restricted, or unavailable.

Jimmy Siegendorf, president and CEO of Premium Seats USA, said the new name reflects how the ticket resale business has changed.

“This is no longer about flipping tickets,” Siegendorf said. “It is about delivering a full-service, personalized experience for the fan. Our members deliver a high-touch service while standing for fairness and transparency. That’s what makes us true professionals.”

The association said it will continue enforcing its Code of Ethics and Bill of Rights for ticket buyers. Purchases from NATP members are backed by the group’s 200% NATP Fan Guarantee, which the organization says is designed to provide consumers with additional confidence when buying from verified member companies.

NATP also said it will continue operating an accountability platform for reporting unethical conduct and educating consumers on safe ticket-buying practices.

More information about the organization, its ethical standards, and its consumer-rights advocacy is available at natp.org.