Broadway: Doing Something Right

Broadway Ticket Sales Up 10% Compared to This Time Last Season

Broadway Ticket Sales Report
Week ending August 12, 2007

By Carol-Ann Rudy – TicketNews.com

Broadway ticket sales this week were on the low end of the seesaw at $18,282,467, down slightly compared to the previous week’s report of $18,416,615, a decrease of $134,148.

Looking at the current gross ticket sales for the season of $211,463,246 however, this compares very favorably to last season’s sales at this point in time of $191,178,397, a little over a 10% increase. Downright healthy.

The strongest showing of ticket sales on Broadway this past week were:
• Wicked $1,492,271 at 100% capacity
• The Lion King $1,320,574 at 100$ capacity
• Mary Poppins $1,217,197 at 100%
• Jersey Boys $1,207,628 at 100%
• The Color Purple $1,004,966 at 95% capacity.
• Legally Blonde continues to occupy 6th place with $949,783 at just over 80% of seats sold. . .

Not living up to expectations when looking at potential income were:
• Xanadu, $357,527
• The 25th Annual Putnam County Spelling Bee, $261,987
• Deuce, $168,945
• The Year of Magical Thinking, $162,264
• Old Acquaintance, $158,505
• The Drowsy Chaperone, $551,686

Of the four plays on Broadway, only Frost/Nixon continues to live up to expectations when looking at gross receipts: $566,563 this past week with close to 92% attendance.

OPENINGS:
Grease prepares to open this coming Sunday, August 19. If it is anything like the first night of previews, it should be a lot of fun for both attendees and cast.

CLOSING:
Deuce is scheduled to close Sunday, August 19th.

UPCOMING:
Pygmalion, scheduled to open to previews Sept. 14th with Opening Night Oct. 18th.

Production (Theatre)	Weekly Gross	Total Atten.	Prev.	Perf.	Total Capacity	Avg. Ticket Price	Atten. %
A Chorus Line (Schoenfeld)	$597,156	8,305	0	8	1,069	$71.90	97.1%
Avenue Q (Golden)	$417,136	5,622	0	8	796	$74.20	88.3%
Chicago (Ambassador)	$580,147	7,981	0	8	1,080	$72.69	92.4%
Curtains (Hirschfeld)	$801,404	10,642	0	8	1,422	$75.31	93.5%
Deuce (Music Box)	$168,945	3,380	0	8	1,009	$49.98	41.9%
Frost/Nixon (Jacobs)	$566,563	7,837	0	8	1,070	$72.29	91.6%
Grease (Atkinson)	$881,953	8,503	8	0	1,072	$103.72	99.1%
Hairspray (Neil Simon)	$901,232	11,529	0	8	1,428	$78.17	100.9%
Jersey Boys (August Wilson)	$1,207,628	9,844	0	8	1,222	$122.68	100.7%
Legally Blonde (Palace)	$949,783	10,911	0	8	1,691	$87.05	80.7%
Les Miserables (Broadhurst)	$591,153	8,671	0	8	1,122	$68.18	96.6%
Mamma Mia! (Cadillac Winter Garden)	$944,430	12,003	0	8	1,498	$78.68	100.2%
Mary Poppins (New Amsterdam)	$1,217,197	14,306	0	8	1,791	$85.08	99.8%
Old Acquaintance (American Airlines)	$158,505	3,714	0	8	740	$42.68	62.7%
Rent (Nederlander)	$633,919	9,499	0	8	1,181	$66.74	100.5%
Spamalot (Shubert)	$827,102	11,025	0	8	1,441	$75.02	95.6%
Spring Awakening (O’Neill)	$826,146	8,764	0	8	1,090	$94.27	100.5%
The 25th…Bee (Circle in Square)	$261,987	4,631	0	8	684	$56.57	84.6%
The Color Purple (Broadway)	$1,004,966	13,047	0	8	1,718	$77.03	94.9%
The Drowsy Chaperone (Marquis)	$551,686	8,829	0	8	1,611	$62.49	68.5%
The Lion King (Minskoff)	$1,320,574	13,234	0	8	1,654	$99.79	100.0%
The Phantom of the Opera (Majestic)	$860,794	12,552	0	8	1,607	$68.58	97.6%
The Year…Thinking (Booth)	$162,264	3,022	0	7	782	$53.69	55.2%
Wicked (Gershwin)	$1,492,271	14,472	0	8	1,809	$103.11	100.0%
Xanadu (Hayes)	$357,527	4,244	0	8	594	$84.24	89.3%