TKO Sets Multi-Year Arizona Takeover With UFC, WWE, PBR and Zuffa Boxing Events

Arizona is getting a major live-event power boost.

TKO Group Holdings, Inc. and the Arizona Sports & Events Alliance have announced a new multi-year agreement that will bring a slate of marquee UFC, WWE, PBR, and Zuffa Boxing events to the state over the next three years.

The landmark deal includes seven events in total, positioning Arizona for a high-profile run across combat sports, sports entertainment, bull riding, and boxing. While specific dates, venues, and ticketing details have not yet been announced, the partnership marks a significant commitment from TKO to one of the country’s most active sports and entertainment markets.

“We’re excited to build this long-term partnership with the Arizona Sports & Events Alliance to bring some of our biggest events to the state,” said Peter Dropick, Executive Vice President, Event Development and Operations for TKO. “We look forward to creating unforgettable moments for fans across the region over the next three years.”

For Arizona, the agreement adds another major chapter to the state’s growing resume as a destination for large-scale live events. From major championships to arena-sized entertainment spectacles, the state has continued to position itself as a go-to market for high-impact events that drive tourism and national attention.

“Arizona has proven time and again that we are built to host the biggest moments in sports and entertainment, and we are proud to join forces with TKO on this multi-year partnership,” said Jay Parry, President & CEO of the Arizona Sports & Events Alliance. “This partnership reflects the momentum and innovative spirit of our community, and the dedication to creating high-impact experiences that drive tourism, economic impact and global visibility for our state.”

The Arizona agreement also reflects TKO’s broader strategy of building partnerships with government and private-sector groups around the world to bring its biggest live-event properties into more markets. By combining UFC, WWE, PBR, and Zuffa Boxing under one multi-year pact, the deal gives Arizona fans a front-row seat to some of TKO’s most recognizable brands.

Additional details, including event dates, venues, and ticket information, will be announced at a later date.