Gotham FC Teams With Sports Illustrated Tickets on Fan Experience, Ticketing Deal

Gotham FC is bringing Sports Illustrated deeper into its matchday experience.

The club announced Thursday that Sports Illustrated Tickets has been named Gotham FC’s Official Fan Experience and Ticketing Partner, a deal that will add new in-venue activations, digital content integrations and supporter-focused programming at Sports Illustrated Stadium.

The partnership also puts Gotham FC’s primary ticketing operations on Sports Illustrated Tickets’ dedicated platform, with the goal of streamlining purchases, simplifying access and improving the overall fan experience for supporters of the reigning NWSL champions.

The agreement goes beyond backend ticketing. Gotham FC and Sports Illustrated Tickets plan to roll out interactive matchday experiences throughout the season, including Sports Illustrated-inspired activations that connect fans to the club through both physical and digital touchpoints.

Among the featured programs is Faces in the Crowd, which will turn live fan reactions into digital Sports Illustrated Fan Covers and commemorative game tickets offered as complimentary keepsakes. Another activation, SI Defining Moments, will spotlight major Gotham FC milestones alongside some of Sports Illustrated’s most iconic covers.

“We’re proud to partner with Sports Illustrated Tickets as our Official Ticketing Partner,” said Alex Chang, Gotham FC’s chief revenue officer. “Sports Illustrated is one of the most recognizable brands in sports, and this collaboration creates an opportunity to build experiences that reflect the energy and passion surrounding our club. From matchday activations to storytelling moments that highlight our supporters, we’re excited to work together to elevate the entire fan journey for Gotham FC supporters.”

For Sports Illustrated Tickets, the deal marks another step in its push across soccer and women’s professional sports, while expanding its footprint in the New York metropolitan live-event market. The company said the partnership reflects a shared focus on accessibility, fan engagement and year-round activation at Sports Illustrated Stadium.

“We’re proud to join Gotham FC, the champions of the NWSL, as its Official Fan Experience and Ticketing Partner,” said David Lane, CEO, Sports Illustrated Tickets. “Gotham FC has set a high standard in women’s professional soccer, and this relationship reflects our shared focus on making live sports more accessible and more engaging for fans. We look forward to enhancing the matchday experience and strengthening the connection between the club and its supporters.”

The partnership will also extend beyond Gotham FC matchdays through digital campaigns, fan offers and promotional activations tied to the broader Sports Illustrated Stadium calendar, including the venue’s concert series and other summer events.

The move adds another layer to the Gotham FC’s growing matchday identity. For Sports Illustrated Tickets, it is a high-profile play in women’s soccer at a time when demand around the NWSL continues to build.