StubHub, AUSL Announce Multi-Year Ticket Partnership

The Athletes Unlimited Softball League (AUSL) has announced a multi-year partnership with StubHub, naming the company its Official Open Distribution Partner and Official Ticket Marketplace.

The agreement makes StubHub the first ticket marketplace to partner with the professional women’s softball league, which is backed by Major League Baseball. The partnership is intended to expand access for fans and increase visibility for AUSL games across the United States.

The deal extends StubHub’s existing relationship with Athletes Unlimited Basketball and broadens its role within the organization’s Open Distribution strategy. Through the partnership, AUSL tickets will be available simultaneously on the league’s official ticketing platform and on StubHub’s marketplace.

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StubHub will also be integrated into AUSL’s ticketing and schedule pages, providing fans with direct links to purchase tickets and follow game listings. The companies said the arrangement is designed to make it easier for fans to find and attend games.

The AUSL is the top professional women’s softball league in the United States and continues to operate with investment support from Major League Baseball. The league is entering its second season in 2026 and will expand to six teams: the Chicago Bandits, Carolina Blaze, Utah Talons, Texas Volts, Portland Cascade, and Oklahoma City Spark. The season is set to begin on June 9.

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Manny Lorras, Global Head of Basketball & Hockey Partnerships at StubHub shared, “This partnership gives fans more ways to get to games and puts StubHub at the center of one of the most exciting growth stories in women’s sports right now.”

AUSL Chief Partnerships Officer Vanessa Taveras shared, “As we continue building the AUSL in home markets across the country, making it as easy as possible for fans to discover and attend games is a top priority.”

“StubHub is one of the most recognized names in live events, and this partnership helps expand our reach while giving fans another trusted way to access professional softball.” Taveras continued. “We’re excited to work together to introduce more people to the AUSL and continue growing the sport “